r.Cup

We are en environmental company that is committed to eliminating single-use plastic at live events.

r.Cup was created and launched as a disruptive environmental initiative to try and reduce single-use plastic with the opportunity to engage large audiences in a larger conversation. The concept is simple: upon purchasing a beverage, fans rent a tour-branded r.Cup for a small deposit. At the end of the event, fans choose to either take their cup home or return it for their deposit back.